Digital marketing is currently the largest and most advanced form of business advertising. Have heard of digital marketing, but do not understand how to do it? Then this article is for you because in this article I will share with you what digital marketing is and how to get started.
What is Digital Marketing?
Digital marketing refers to the promotion of a product, organization or brand through electronic media. In the present age using the internet, we are now able to keep abreast of all the news of the world from home, watching each other through live video conferencing with people from far and wide.
We call digital marketing the business medium that has developed using this internet system.
To put it more simply, we are constantly using sites like Facebook, Google, YouTube, etc. These sites are used by more target people like me. Since there is a lot of audiences here, if we can promote our products here then we can easily get customers.
Why Digital Marketing?
Before you start Digital Marketing, you need to know why you are doing digital marketing. But before answering this question, I would like to ask you something – when you watch TV, do you buy all the products that you see in the advertisements, or are they all important to you?
I think your answer would be “no”. Because of the advertisements that are being shown, the TV channel does not know who is actually watching the TV.
Now suppose you are an unmarried person and you do not have any children in your house. If there is an advertisement for baby diapers in front of you, do you see any benefit from that advertisement or is there any benefit from that company?
On the other hand, you are watching a video on YouTube on how to make burgers, and in the middle of watching the video came an advertisement which is the best sauce for burgers or where you can buy things for making burgers.
So how would you like this ad and would you be interested in buying that product from here? I think you will agree with me and of course, this ad will sell the products of that company.
I think you understand what I mean. Yes, through digital marketing we can easily find targeted customers for our products and the cost is relatively low.
How to start digital marketing?
First of all, your product needs to be presented with the right information and interesting content according to which category the customer needs to be fully met. You need to sort the content according to the type of product and demand. And one of the most important things here is to create a sales funnel.
After creating your sales funnel you need to think about which digital medium to start marketing and you need to have a piece of good knowledge about that digital medium.
How Many Types of Digital Marketing?
Just as we can advertise in many ways in local business campaigns or typical type marketing, digital marketing has many types, but these seven mediums are very popular. In this article, I will discuss these 6 types of digital marketing in detail.
- Content marketing
- Search engine optimization
- Search engine marketing
- Social media marketing
- Email marketing
- SMS marketing
- Web Analytics
In English, it is called “Content is King”. Yes, that’s right. If you want to sell something, create content.
Content is the digital expression of a product, topic or object that is interestingly described in a blog post, picture or video. Digital advertising of various products can also be called content marketing.
Content marketing is the promotion of a product or brand through blogging, a detailed discussion of products, online pictures or posters, or videos.
Search Engine Optimization:
Search engine optimization is an organic traffic generation method. We always search for different information in Google, when we search by typing something, it is called a keyword, and when we search by typing this keyword, we see a lot of results. But among the many results, we only see the 10 results that are shown on the first page.
Search engine optimization or SEO basically reviews your website search results in Google, Yahoo Bing or any other search engine. SEO plays a vital role in digital marketing.
If you can properly SEO your content when a visitor searches for information on Google or any other search engine about his desired topic if your website or content is shown early then you will easily get a free audience and of course, your sales will increase.
Because nowadays before buying a product, people search through Google or search engines, first research the issues and then make a decision.
That’s why search engine optimization is one of the tools for your digital marketing.
Search Engine Marketing:
Search engine marketing is basically a paid marketing method. When someone searches for something by typing in different search engines, many times our content may not show up at the beginning of the search results. Because you are not the only one writing content here, many more are creating content on the same topic and competing to be first in search results.
Every search engine has an option to advertise and they show content at the beginning of the search results for a fee.
To many, things may seem a little complicated. I think it would be a little easier for you to understand if I gave a little example.
Look at the picture above, when I did a search for “what is digital marketing”, then the first 4 results that appear in Google are written in small letters next to “Ad” means advertisement. Those websites or companies are advertising here with money from Google.
And when someone searches by typing in their targeted keywords, Google shows their content first. We call this the PPC campaign. There are many other ways to do content marketing. Hope you understand.
Social Media Marketing:
What do you mean by social media marketing? Generally speaking, the sites that we use every day for social communication through internet browsing are all social media, and if we promote any product through these then it will be social media marketing.
For example, social media sites including Twitter, Pinterest, Instagram, YouTube, Facebook, Reddit, Tumblr, LinkedIn etc.
The whole world is now relying heavily on social media, and we all like to share our own lifestyles on social media. That’s why there is a lot of noise on these social media sites.
If you can use this opportunity as a marketer, you will be able to increase the sales of your product many times over. There are two ways to work on these social sites.
- Free Marketing Method
- Paid Marketing Method
If you want, you can find buyers by creating and sharing beautiful content with your product on social sites for free. You can take your product to the forefront by advertising on every social media for money.
Email marketing is one of the easiest and fastest ways to reach consumers advertising your product digitally. It doesn’t matter what you sell. With one click you can reach thousands of potential customers.
By collecting emails in different ways, you can deliver the advertisement of your product with one click in a moment. It has the potential to get a lot of customers.
Yes, those of you who are dealing with International Digital Marketing, Affiliate Marketing or CPA Marketing know that email marketing is called the blood of digital marketing. This means that you can understand how important email marketing is in digital marketing.
There was a time when mobiles were not so prevalent, but we all use mobiles now. And this mobile can be a very beautiful medium of marketing. Every day when I woke up I saw very few messages from the mobile company.
Mobile companies mainly promote their products through mobile SMS and we call this means of promotion as SMS marketing.
If you want, you can advertise your product with the help of any media partner through this mobile SMS. This can be done at a very low cost, and if you can create a sales funnel nicely, it is possible to increase sales a lot from this marketing.
Web analytics is the analysis of how many people are visiting your website, how old people are visiting from which region, through different sites or software. In a word, analyzing the detailed information about the visitors of a website is called web analytics.
Many of us are familiar with Google Web Analytics, Bing Web Analytics and Yahoo’s Web Analytics. With these, other information including the information of the visitor of a website is available.