Facebook users has decreased for the first time in 18 years.
Facebook users has decreased for the first time in 18 years: Facebook is one of the most popular social media. Meta’s platform is constantly appearing with new features. That is why the number of users is increasing day by day. On average, 2.6 billion people use Facebook every month.
But this time the company owned by Meta saw a different picture. The number of active users of the social media Facebook has decreased recently, the BBC reported. According to the BBC report, this is the first time in its 18-year history that the number of users of Facebook has decreased.
According to Meta, the parent company of Facebook, the number of daily users in the last three months of 2021 was 192.9 million. In the previous three months, the number of users was 193 crore.
Mark Zuckerberg, CEO of Meta, says that with the decline of Facebook’s business, users, especially young users, have begun to use the platform of competing organizations, reducing their use of Facebook.
According to Meta, their revenue on digital platforms is lower than that of their competitors TikTok and YouTube. One of the reasons behind this is that various organizations have also reduced the amount of advertising. Since then, about 20 percent of Meta’s share price has fallen in New York. Its value is about 20 billion US dollars. Shares of Twitter, Snapchat and Pinterest also fell after the announcement by Meta.
Not only Meta but shares of other social media platforms including Twitter, Snap and Pinterest also declined in the extended trading. Google is the largest advertising agency in the world. This is followed by the location of the meta advertising company.
Dave Wehner, Meta’s chief financial officer, said the changes would affect the company’s earnings this year. The financial value of this could be one trillion US dollars. This is being blamed for the decrease in Facebook ads. As a result, they feel that the companies are not able to reach the customers as per their target by advertising on Facebook and Instagram.