What if Alexa shuts down: The website’s global ranking determining tool ‘Alexa.com’ will be shut down by the end of April this year. This tool has been helping you with content research, analysis, keyword finding and more. As a result of the announcement of the closure of this service by Amazon, the users have started thinking anew. However, web experts say that the closure of Alexa.com will not have much impact on the Internet world.
This type of ranking-determining site has no international recognition or acceptance. They say that even if one wants to use it, Alexa is not a very effective tool for ranking. They also think that the ranking indicators of this tool are not accurate. Also, if anyone wants to help with ranking, Alexa has many alternative sites or tools. Users can quickly get used to them if they want.
That’s why Alexa.com is shutting down:
According to web experts, if a site is not in the top 1 million in the Alexa rankings, then the report shows it is wrong. Although the Alexa ranking is popular in Bangladesh and some neighbouring countries, those who use the Alexa tool, only their visit counts as Alexa, so Alexa data is not 100% neutral.
According to online visibility management platform Sass, Alexa.com’s organic traffic has been steadily declining for some time. Due to this, the popularity has also decreased. The move to shut down the platform could also be due to a significant drop in its popularity, according to technology analysts.
That’s what experts are saying about the closure of Alexa.com:
If Alexa is shut down, it will not have much effect in determining the ranking of websites in Bangladesh and the world. It has many competitor sites. Users will quickly take over. Many app developers in Bangladesh make money by using advertisements in their apps. If their app is at the top of the Alexa rankings, then they have an income advantage. Now that Alexa is closing down, they will have temporary difficulty in determining the rankings. However, other platforms will take over.
However, many have emphasized the need for Alexa. They say, ‘The online ad-based market will face the most problems when it closes. The service that Alexa.com came up with to find, reach and convert businesses to digital media visitors will be completely discontinued. Freelancers in the domain related to the online ad-based giant company will also have problems.
By the way, Alexa started her journey in 1997. Amazon acquired the company in 1999. For so long, Amazon’s service has been helping customers create digital audiences. New subscriptions to Alexa have already been discontinued. Those who have already subscribed can now use Amazon Data and SEO tools. However, these services will also be closed from May 1 this year.
Note that there are many alternative tool-sites, even if Alexa is closed. Notable among these are: SEMrush; Ahrefs; Similarweb; Spyfu.
Launched in 2006, SEMrush is a popular content marketing platform. With this tool, digital marketers can easily do things like SEO, Competitor Analysis, Market Research, Keyword Research, Rank Tracking, Backlink Tracking, and Paid Search Campaigns. For digital marketers around the world, SEMrush is an effective alternative to Alexa.com for keyword research and traffic analysis.
Ahrefs is another household name in the digital marketing world. Ahrefs is a popular alternative to Alexa for SEO experts. With this platform, you can easily optimize your website. You can check the ranking history. There are more than 11.6 billion keywords across 10 search engines. With the Ahrefs tool, you can easily do keyword research on engines.
Similarweb may be your first choice if you search for an unadulterated traffic compression website. Using a similar web, you will see the global and country rankings of the website. As well as competitor site and traffic analysis will be able to. You can definitely use a similar web as an alternative to alexa.com.
Another alternative site of Alexa.com is Spyfu. This allows you to track keyword rankings. You can check the organic competitor. You will see the PPC keywords of the competitors. Competitors can do many things including backlink checks based on keywords. You can download the collected data in Excel file, CSV or PDF format.